- Amherst Regional High School
- 21 Mattoon Street
- Amherst, MA 01002
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(413) 362-1700
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Principal: Mark Jackson
Hospitality and Sports Management
| Hospitality and Sports Management | 569B | 4 Credits |
Hospitality and Sport Management is an exploratory two-trimester course for students with an interest in the fields of hospitality and sports. The goal of the course is to understand the marketing concepts and theories that apply to the hotel, restaurant, travel, tourism, retail and sport industries. Students will explore the history and economics of the industries; study advertising and promotion ideas; develop sales promotion campaigns; examine concessions and merchandising venues; prepare media and promotion, public relations, and event management; and execute the operation of several events and simulations. This is a project-based course designed to give students opportunities to learn what it would be like to work in the hospitality and sports industries. Students working in teams will plan, implement and execute activities for athletic and hospitality programs at the high school. The class will also research and work with businesses and organizations in the community. There will be a variety of field trips to sports arenas, hotels, restaurants and retail sites. Working cooperatively on large- and small-group projects is required. Evaluation will be based on a broad range of projects, papers and tests. Students will be expected to prepare and present research projects using the computer and Internet sources.
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