Saturday, August 30
5:48 am    Have a safe and happy weekend

This course is intended to introduce students to the dynamic world of marketing.  Marketing is one of the fastest growing business segments in the country.  The system of marketing activities will be introduced through fundamental principles, concepts and student applications.  Students will work throughout this course to create a marketing plan for their own individualized product or service.  Computers will be utilized for research, application and presentation of material.  Some of the topics to be covered in this class are the marketing mix, sales, promotion, advertising and display.

Curriculum Map for Marketing Management

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