Goal: Apply what you have learned about typography and marketing to turn a photograph into a magazine advertisement by adding at least one sentence of text and adding additional images/logos to it.

1. Choose a photograph from the EyeWire Digital Vision binders. Avoid choosing a small photograph.

2. Choose a product which you would like to advertise. The subject cannot have anything to do with sex, drugs, or alcohol, or any other illegal activity. Projects with inappropriate subject matter will not be graded.

3. Choose an advertising appeal for your advertisement, and determine the demographics of your target audience is.

Download the Magazine Ad Worksheet, complete it and give it to your teacher.

4. Scan your image at 600dpi and save the image in your class folder.

5. Crop your image to eliminate any white space. You may want to add blank canvas to your photograph, if there is not enough blank space on which to add text.

6. Change the resolution to 360 dots per inch (this is a print-based project, so it must be high resolution). When you change the resolution, set one of the sides to 4 inches (this will keep the file size around 5-10 megabytes.)

7. Print images are made up of Cyan, Magenta, Yellow, and black, so change the mode of your image to CMYK (in the Image Menu).

8. You must add another image to your advertisement. This may be a logo taken from the web. Try to find images that are as large as possible (so that the resolution is better when you copy it onto your scanned image.

9. Your ad must include at least one sentence of text. Choose a font style that is appropriate for the product or service advertised, including colors and effects. At least one word of the sentence must be emphasized with a different font, size, opacity, color, effect, placement, or filter.

10. You must emphasize at least one word using the following techniques: Bold, italics, color, size, font style, opacity, layer styles, or a combination.

11. Save a flattened copy of your file (do not flatten the original file- you always want to have an unflattened version of whatever you're working on.)

12. Save the flattened file as your number in the Finished MagAd folder as a TIFF file (needs to be flattened before you can save it as a TIFF).

13. Your classmates will determine 50% of your project grade. You will determine about 3% of your classmates' grades. Download the grading sheet

Grading Criteria: (16.7% each)
  • Professionalism
  • Text/Legibility
  • Photoshopping Techniques & Creativity
  • Layout & Image Quality
  • How well it sells (development of appeal and appropriateness to target audience.)
  • Following Directions (CMYK, 360dpi, 4”, flattened, TIFF file, word emphasized)

Good Ones

Here are some of the best magazine ads done by students. Why are they good?

These are not so good. What's wrong with them?

Take a look at the old magads in the old projects folder for more examples of what to do and what not to do.

 

 
   

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