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Logos
Aspects of a good logo:
Your logo should be unique and recognizable
Great Logos:
Bad Logos:
Occasionally companies redesign their logos. They might redesign because their old logo looks out of date or the company's services or image has changed over time.
The World Wrestling Federation's logo evolution:
Notice the logo's move to being more edgy, aggressive and unpolished version (1997-2002) In 2000, the World Wildlife Fund sued the World Wrestling Federation on the grounds that they did not obey their agreement not to use the WWF abbreviation. In response, the WWF, changed their name to World Wrestling Entertainment and removed the "F" from their logo:
In 1992, Syracuse University spent tens of thousands of dollars to a graphic design company to design a new logo:
They were then sued for trademark infringement. Another company had trademarked an almost identical design. Now they use this one:
In 1996 Syracuse University officials wanted to replace Otto the Orange as the mascot because they thought something more aggressive, like a shark or a wolf would sell more merchandise.
That spring, the basketball team went to the final four. The University apparently realised that successful teams is what sells merchandise. They never spoke of replacing Otto again. A few logos that Mr. larcheveque has designed:
Recent Logo News A major firestorm has hit the English populace with the release of the logo for the 2012 Logo Olympics.
http://news.bbc.co.uk/2/hi/in_pictures/6719747.stm The new logo looks quite different from other olympic logos.
On holidays, google alters its logo. Links:
A Few Graphic Design Companies
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